This was a project that came my way in spring 2017. I was asked to come up with a concept to highlight CBC Manitoba’s bright, fun and youthful radio hosts. I started thinking about high school and clubs, which eventually led me to the ultimate high school club, The Breakfast Club.
This project was both intimidating and fun. Intimidating because I would have to try and finagle a bunch of CBC hosts to meet up at the same time (no easy task) to film a silly homage to an 80’s movie. (I mean, they usually have more important things to do.) And fun because our hosts are hilarious, had us howling throughout the shoot and are so good at what they do. The campaign came together quite nicely and we launched a fun quiz to go along with it: Quiz: Which CBC Radio Club do you belong to?
They are seven hosts, from six different shows, discovering they have a lot more in common than they thought. They are the CBC Radio Club. READ FULL POST
Video filmed and edited by Justin Deeley.