This piece was part of Travel Manitoba’s Content Marketing Program, which I developed in 2015. Our small team would come up with custom content ideas for our clients/partners. We would then craft the original content and deliver it on our channels to the right audiences. For this particular piece, Frontiers North wanted to highlight their polar bear experiences and the lengths they go to to protect these vulnerable animals.
As a travel company, Frontiers North Adventures brings guests to Manitoba’s north to experience the culture, history and wildlife of this place firsthand. They also feel like they have a responsibility to ensure they work and live responsibly in this fragile ecosystem, and also inspire individuals to be passionate about the north and everything that lives in it, especially the mighty, yet vulnerable, polar bear. READ FULL POST