In summer 2014, GoMedia Marketplace — the Canadian Tourism Commission’s huge travel media marketplace arrived in Winnipeg and I was tasked with coming up with some social media fun for participants. The event got me to thinking, “what would be extremely simple and get people smiling?” Why, selfies, of course!
I took a few of Manitoba’s best characters and Photoshopped them at some of the province’s best attractions (also, attractions participants would be visiting during their visit). It was an effective campaign and a good example of creating quick, visual content for a super simple contest. The less complicated the task, the better.