Good content — it’s what I do best. Digital media has been my thing for about as long as digital media has been a thing. I will work with you to understand your goals, find unique and innovative ways to market your business, and help put your digital content plans into action. Here’s what I can do for you…
Digital marketing strategy
You can’t be all things to all people. And really, no one has that type of marketing budget. So let’s figure out the “why” of your brand. In other words, what’s your niche? What content can we create and share with your customers that will make them love you and love what you do?
Once your strategy brief is in place, I will start developing content that will begin to make your brand shine. We will also work together to create a clear social strategy that will expand your reach and simplify your marketing efforts, as well as come up with new and fun ideas.
Writing and editing
Writing, I’m kinda good at it. Who knew? Certainly not my High School English teacher. But once I figured out writing wasn’t all about putting together a five paragraph essay, a love for words and stringing them together became a passion. I started as an editor and weaved my way into being a storyteller. I don’t think that’s how it usually works, but hey, it worked.
I will make you sound good. Scratch that. I will make you sound great. Conversational writing is my jam. I want to help you become an expert on how to speak to your audience. How to tell them your story truthfully. Endear you to them. You don’t want to just push out your product or service, you want to offer something that provides deep value to them, you want to tell them the story only you can tell. I can help you discover that story.
Sharing knowledge moves us all forward. Some of my favourite moments are spent sitting down with someone to discuss how to communicate successfully on digital platforms, through social channels, on blogs, via websites.
If you’re like many people who don’t have the resources to staff a digital marketer or find you’re not quite hitting the mark successfully with your marketing efforts, maybe a few hours spent learning tips and tricks are just the ticket. This is where I can come in and help you out. We can sit down for a series of tutorials to talk all things digital. No holds barred.
A few things I can impart knowledge on:
- Social channel set up and posting basics.
- Social advertising. Facebook ads, Twitter ads etc.
- Content calendar creation.
- Blogging best practices.
- Content marketing ideas. Creating content that highlights you, but tailored for your audience.
- Google analytics and social measurement.
- Apps that can help you create cool content, quickly.
If your brand looks good, then you will feel good. My artistic background and an understanding of the creative process informs all of my work. Together, we will develop visual designs that will create an engaging experience.
Look, I’m not the Picasso of graphic design, I’m probably not the right person to design your logo or design all the nooks and crannies of your website, rather, over time, my skills have evolved to react quickly to what is currently on trend and what people are tuned in to. And that’s generally the topical spaces of NOW.
You want a quick photoshopped pic or gif to react to a trending topic? Do you only have a day to get something visual out there that not only makes you look good BUT also puts you smack-dab in the middle of the conversation? You know, not a week later after everyone’s moved on. Yeah, that’s my thing.
I have skills to turnaround design quickly and be proactive on social channels rather than spending days making something pretty and missing the train.
I can be your digital influencer, but my personal brand might not be right for yours. And if that’s the case, I can connect you with one that will. I have worked with big influencers and I know how to create brand ambassadors. I can also show you how to judge whether a potential influencer is the right fit for your brand. I actually made a calculator for it.
Most importantly, there’s more to influencer marketing than finding the one with the most followers. Your brand needs to fit their brand and vice versa. Because ultimately, you want to convert that influencer into an ambassador. You want them to tout you long after the cheque has cleared.